Product Schema Markup
Introduction to the two main classes of Product structured data, plus ProductGroup for variants. Which one Google reads, when each applies, and how they overlap.
Schema guides
Schema for SEO
Structured data: technically optional, practically essential, officially documented in a way that helps a solid few.
These guides skip the preamble. Which type to use, what each field actually does, and how to generate clean JSON-LD — without watching a Google I/O keynote to figure it out.
Product Schema
Deep dives
Product Snippet Schema
Star ratings, reviews, pros/cons, and pricing in organic search. For any product page.
Merchant Listing Schema
Shopping panel, Popular products, price drop alerts, and shipping info. For merchant pages.
Product Variants Schema
Colour swatches, size options, and variant pricing in Google Shopping. ProductGroup with hasVariant.