Guides & resources
Learn SEO
Structured data, technical SEO, e-commerce optimisation. Written at various hours of the night by someone who's been in the validator, in the Search Console, and in the meeting where someone asked 'so why didn't we just run ads?'
Structured Data
Hub
4 guides
Schema for SEO
Product, Product Snippet, Merchant Listing, and ProductGroup — which class to use, what each field actually does, and how to generate clean JSON-LD.
Read the schema guides →