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E-commerce — Product Schema Generators
The bit of SEO that makes developers raise an eyebrow and then copy-paste it anyway.
Generate valid JSON-LD for Product Snippet, Merchant Listing, and Product Variants — the right fields, the right structure, ready to hand over.
Also useful for SEO specialists creating implementation specs for development tickets, or illustrating schema requirements to engineers and product teams.
Product Snippet and Merchant Listing are Google's names for the features they unlock — not different schema types.
Class 1
Product Snippet — Schema Generator
Star ratings, reviews, pros & cons, and pricing in organic Google Search. For editorial pages, review sites, and aggregators. Also the baseline for merchant PDPs before adding shopping features.
- +aggregateRating & individual review
- +Pros & cons (editorial pages only)
- +AggregateOffer for aggregator/comparison pages
Generate Product Snippet schema →
Class 2
Merchant Listing — Schema Generator
Google Shopping panel, Popular Products, price drop alerts, shipping & returns. For pages where customers purchase directly from you. Google verifies price against the page — and also qualifies the page for Product Snippet features.
- +Price > 0 required — verified by Google
- +Shipping details & return policy
- +Also qualifies for Product Snippet features
Generate Merchant Listing schema →
+ Variants
Product Variants — Schema Generator
Colour swatches, size options, and variant-specific pricing in Google Shopping. Uses ProductGroup with hasVariant. For products with multiple selectable options.
- +ProductGroup + hasVariant
- +variesBy: color, size, material…
- +Nested or flat JSON-LD output
Generate Product Variants schema →