Google Image Thumbnails for Organic Results: Case Study
Analysis of 9,718 organic results across 293 fashion keywords. Mobile serves 92% more image thumbnails than desktop. Which intents, modifiers, and categories get visual treatment.
Original research
Original Research
Things I measured or watched happen, rather than things I read. Sample sizes are stated. Conclusions stop where the data does.
Large-sample SERP analysis, plus tests and features spotted in the wild before the documentation caught up.
Start here
Google's Loyalty Layer: From Search Relevance to Brand Preference
Preferred Sources, Search Profiles, Subscription Linking and Favourite Brands are one loyalty layer sitting on top of ranking. What it means for ecommerce brands.
Tools for this
SERP Snippet PreviewerTitles and descriptions at the pixel widths Google actually uses.
Schema Extractor (Chrome)Pull JSON-LD, Microdata and RDFa off any page in one click.
All notes · Original research
8 Jul 2026
Google SERP Tests
Preferred Sources, Search Profiles, Subscription Linking and Favourite Brands are one loyalty layer sitting on top of ranking. What it means for ecommerce brands.
19 Apr 2026
Original Research
Analysis of 9,718 organic results across 293 fashion keywords. Mobile serves 92% more image thumbnails than desktop. Which intents, modifiers, and categories get visual treatment.
1 Apr 2026
Google SERP Tests
Google appears to be testing brand-level personalisation in shopping results. Users can save favourite brands via an in-SERP widget, and those choices shape which products appear for generic queries.