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Free SEO tools and resources for technical SEO and e-commerce.

About the author — 18 years in SEO, specialising in e-commerce and international markets.

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All free and paid SEO tools in one place.

All free tools — no subscription needed.

Generate correct bidirectional hreflang markup for multilingual sites.

Generate validated RE2 regex for Google Search Console URL and query filtering.

Generate a robots.txt file with rules for search engines and AI bots.

Pixel-accurate preview of title and description in Google search results.

Validate and analyse Google Merchant Centre product feeds against the official spec.

Choose a schema type — Product Snippet, Merchant Listing, or Product Variants.

Generate JSON-LD for star ratings, reviews, pros and cons, and pricing in organic search.

Generate JSON-LD for Google Shopping, Popular Products, price drop alerts, and returns.

Generate JSON-LD for product variants — colour swatches, sizes, and variant-specific pricing.

Practical SEO guides for specialists and developers.

Overview of all three Product structured data types and when to use each.

Star ratings, reviews, pros and cons, and pricing in organic Google Search.

Google Shopping, Popular Products, price drop alerts, shipping and returns info.

Colour swatches, size options, and variant-specific pricing in Google Shopping.