Notes
Thoughts on technical SEO, international search, and e-commerce. Written to share what I know, so I do not forget it. There is a stage of life where women walk back into a room just to remind themselves why they came in. I am there. (If you are a woman, 44+, we are in this together.)
16 Mar 2026
Personal
There is a feeling you get when a film you have been waiting for is finally about to start. That is what it felt like to open a new Bill Slawski post.
16 Mar 2026
International SEO
When hreflang and canonicals point in different directions, Google picks one and ignores the other. Here's what breaks, why it cascades, and how to find it.
10 Mar 2026
Technical SEO
Most robots.txt problems aren't from bad intentions — they're from good intentions applied at the wrong layer. Here's what breaks at scale and why it matters more than you think.
28 Feb 2026
International SEO
After auditing hreflang implementations across dozens of enterprise sites, the same errors keep appearing. This is a frank look at what breaks, and why the spec is only half the problem.
15 Feb 2026
Google Search Console
Most SEOs use Google Search Console regex for a few simple filters and leave it at that. Here's how to go further — segmenting by intent, language, and URL structure — without breaking RE2.