Enterprise search gets complicated in ways that don't fit neatly into a sprint ticket or a quarterly report. The org chart gets in the way. The migration timeline was optimistic from day one. The strategy that made sense in January doesn't survive first contact with a core update in March.
I work with in-house teams and investors who need senior-level SEO thinking: whether that's shaping the strategy, pressure-testing the approach, or making sure the organic numbers tell the real story.
What I do
Enterprise SEO Strategy
You're the most senior SEO in the building (big site, big responsibility, every call is yours) and there's nobody at your level to pressure-test the thinking with.
I'm that person. I work alongside in-house SEO leads as a senior strategic partner: someone who's run programmes at this scale before and can help shape the direction, challenge the assumptions, and make the case to leadership in language that actually lands. Not a replacement for your team. A force multiplier.
Technical Migrations
The migration is approved. The dev timeline is tight. And somehow the SEO requirements are still waiting for sign-off from three teams who each think it's someone else's responsibility.
I've led migrations for some of the UK's largest e-commerce and travel sites: platform moves, domain consolidations, CMS rebuilds. The SEO risk isn't the redirect map. It's everything that doesn't make it into the redirect map. I handle the architecture, the risk assessment, the stakeholder alignment, and the part where someone has to say "no, we can't launch on that date" and be right about it.
International & Multi-Market SEO
54 markets. 11 languages. A CMS that was built for one region and is now expected to handle all of them gracefully. It does not handle them gracefully. Multi-market SEO isn't just hreflang and translated keywords: it's governance, prioritisation, and figuring out which markets actually justify the investment.
I've managed organic search across dozens of markets simultaneously, including the messy reality of local teams, shared platforms, and content workflows that were never designed for scale. I help teams build the structure that makes international SEO manageable rather than something that slowly falls apart when nobody's watching.
SEO Due Diligence & Pre-Acquisition Audits
The organic numbers look strong on the acquisition deck. Your job is to decide whether they'll still look strong 12 months after close. Whether the traffic is genuinely earned or propped up by a domain history that won't survive a rebrand. Whether the content driving that traffic is defensible or one algorithm update away from irrelevance.
I work with venture capital firms and investors to assess the real quality of a target's organic performance: not the vanity metrics, but the structural fundamentals. Traffic durability, technical debt, content defensibility, competitive positioning. The things that determine whether you're acquiring a growth engine or inheriting a problem.
How this works
I don't have a fixed menu of packages. The work varies: sometimes it's a focused engagement over a few weeks, sometimes it's an ongoing strategic partnership, sometimes it's a single due diligence report before a deal closes.
What stays the same: I start by understanding the situation properly before recommending anything. The first conversation is about figuring out whether I'm the right person for what you need. If I'm not the right fit, I'll tell you that.
Where I've done this before
18 years across agency and in-house. Enterprise search programmes for Expedia, New Look, dnata Emirates Group, Autotrader, and others. 54+ markets. Large-scale migrations. Double-digit year-on-year organic growth. MSc in Marketing and Management.
The full story is on the about page.
Sounds like your situation?
If you're dealing with something on this page or something adjacent that I haven't listed, I'd rather have a conversation than exchange a dozen emails.
Get in touch